The Platform PM

Common mistakes

Field Guide

Identity and trust: KYB, KYC and ongoing monitoring

09

Common mistakes

1 min read · Chapter 9 of 10

What usually goes wrong

SymptomLikely causeFirst thing to check
Business stuck in review for daysTrade name vs legal name, EIN belongs to a parent, new LLC not yet indexed, foreign parentThe match result per field, then which document would settle it
Approved company turns out to be a hijacked real businessRecent officer, agent or address change, or a reinstatement, that a data match acceptedThe registry's change history and the officer list before the change
Fraud from brand-new LLCsCompanies formed with stolen identitiesThe person's check, address type, company age, formation agent patterns
Terminated merchant back under a new companyFresh LLC with a relative as ownerMatching on people, phone, address, device and bank account, not just the entity
High-risk merchant boarded as low-riskIndustry code assigned from the application, not the websiteWebsite review at onboarding and again later
Good applicants fail the person checkThin file, name changes, newcomers, poor camerasWhich check failed, and whether a document step-up was offered
Synthetic identity passes, then busts out months laterDetails built to match bureau dataeCBSV, synthetic-identity scores, how fast details get reused across applications
Selfie check passed by a deepfakeInjected camera feed, often through web captureDevice and virtual-camera signals; mobile SDK vs web
Account taken over after a clean onboardingSIM swap, stolen credentials, social engineering of supportChanges to phone, email or payout account before the loss
Alert backlog growing every weekCustomers grew faster than the team; rules never tunedAlerts per analyst per day, and the share closed as false positives
Sanctions hit missed on a companyScreened the company but not its ownersWhether owners were screened, and aggregated under the 50% rule
Bank freezes new onboardingA consent order at the bank, or your audit findingsThe program agreement's approval clauses
Marketplace finedSellers over 200 sales and $5,000 not verified within 10 daysThe seller verification queue and the 10-day timer