The Platform PM

Key concepts

Field Guide

Identity and trust: KYB, KYC and ongoing monitoring

04

Key concepts

13 min read · Chapter 4 of 10

01

Entity and identity

What is the unit of record, and how do we know it is the same one?

Products tend to blur the legal entity (the landscaper's LLC), the account on your platform (its two locations, each with its own payouts) and the person (an owner who also owns a second company you onboarded last year).

Keep them as separate records. One entity can have many accounts. One person can own several entities, sign for others and be a consumer customer too. When a fraud team asks "what else is this person connected to?", that link is the answer.

Identifiers are local, and none covers every small business:

IdentifierWho issues itWhere it falls short
State file numberEach US Secretary of StateOne per state; a company registered in four states has four
EINIRSNot public; a sole proprietor may use their SSN instead
Corporation number and Business NumberCorporations Canada or a province; CRAFederal and provincial registers are separate
Company number (CRN)Companies HouseUK only
EU register number (EUID)National registersOwnership data sits in a separate register
LEIGLEIF, through local issuersAbout 3 million worldwide; rare among small businesses
D-U-N-SDun & BradstreetProprietary

An ownership link needs more than a percentage. Give each one a type (shares, votes, a right to appoint the board, a trust role, a nominee), a date and a source. Thresholds differ by a word: the US, Canada and the EU say 25% "or more"; the UK says "more than" 25%. An owner with exactly 25% is in scope in Toronto and out of scope in London.

On the people side, synthetic identities and account takeover both break the model. A synthetic identity breaks the assumption that a set of details belongs to one real person. Account takeover breaks the assumption that the person logged in is the person you verified.

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02

State and lifecycle

What states exist, and what moves an entity between them?

One customer has a state in the registry, on your platform and in your alert queue, and these drift apart unless you connect them.

  • The registry's: formed, active and in good standing, delinquent (a missed annual report or franchise tax), administratively dissolved or revoked, reinstated within a window each state sets, or gone.
  • Your platform's: started, submitted, auto-verified or pending review or documents requested, approved (with limits) or declined, active, under review, restricted, offboarded. Add states nobody plans for: frozen for sanctions, and "keep open", when law enforcement asks you not to close an account.
  • The alerts': new, in triage, escalated, case open, report filed, closed with no action.

A person's verification has a lifecycle too. Documents expire, addresses change, and in the EU from July 2027 customer information must be refreshed at least yearly for high-risk customers and every five years for the rest. Assurance also comes in levels.

If the landscaping company misses its Delaware annual report in March, the registry moves it to delinquent while your platform still says "active". Nothing is wrong yet, but if a fraudster later reinstates the company and changes its officers, you'd want to have seen both events, so subscribe to the registry's state changes where you can.

Watch one more state: "closed automatically". A US regulator's April 2026 order against a payments-heavy bank criticized alerts that closed themselves. No alert should close without a human or a validated model giving a reason.

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03

System of record and ledger

Who owns the truth, and how do systems reconcile?

Every fact has an owner, and the platform owns fewer than its dashboard suggests.

FactSystem of record
The company exists, and its statusThe registry; a monopoly in each state or country
Tax ID belongs to the nameIRS or CRA; not public
Who owns it (US)Nobody public: the bank's or platform's own due-diligence record
Who owns it (Canada)The company's own register; for federal companies, a copy at Corporations Canada
Who owns it (UK)The PSC register at Companies House
Who owns it (EU)National ownership registers
What you checked, when, and the resultYour KYB and KYC record
Who reviewed an alert, and why they closed itYour case-management system
Document images and biometric templatesUsually the verification vendor, on its own retention schedule

Your KYB record is a derived record. For each field it should say where the value came from, when you pulled it and whether it matched. That provenance is what sponsor banks and auditors ask for, and when an examiner asks why you approved someone, the source and date of each verified fact is your answer.

The case-management system is the record a regulator reads: who saw what, when, and why they closed it. Keep verification records five years in the US and Canada. A biometric law like Illinois's wants templates destroyed on a schedule, so the usual answer is to keep the results and delete the templates.

For banking-as-a-service the ledger is a record of its own. When Synapse, a middleware company between fintechs and banks, collapsed in 2024, its records and the banks' didn't reconcile, and end users were left short by tens of millions of dollars.

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04

Rules and policy

What logic decides outcomes, and who can change it?

Law is only one of the kinds of rules that shape every decision.

  • Law: the bank rules on customer identification and beneficial ownership in the US, Canada's PCMLTFR, the UK's money laundering regulations, the EU's AMLR from July 2027, and the INFORM Consumers Act for marketplaces.
  • Network rules: Visa requires a payment facilitator (a payfac, a company that signs up merchants under its own card acceptance account) to check every applicant against its list of terminated merchants, and bans some industries outright unless the payfac is registered for high risk. Mastercard requires a check against MATCH, its list of terminated merchants, before onboarding.
  • Your bank's policy: a prohibited and restricted business list, how deep KYB goes, which vendors you may use, how fast alerts must be worked, how often customers get refreshed.
  • Your own policy: risk appetite and auto-approval thresholds.

Many hard calls aren't data questions at all. What counts as "control"? Do you onboard a company that's delinquent but can cure it? Is a registered agent's address, a virtual office or a UPS store acceptable? How far up a foreign ownership chain do you go? Write those calls down as policy, separate from the data, because that's where two platforms with the same vendors end up differing.

Visa's high-brand-risk list is a set of merchant category codes plus activities such as cyberlockers, skill games like daily fantasy sports, and buying crypto. A marketplace may not sign those merchants at all; only payfacs registered for high risk can.

Thresholds trade false accepts against false rejects. You tune them; your sponsor bank approves them.

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05

Effective dating

Which version of the rule applied at that moment?

Ownership changes over time, lists change daily, and the rules changed a lot in 2025 and 2026.

ChangeEffectiveStatus (Oct 2026)
US banks may collect only the last four SSN digits and get the rest from a third partyJune 27, 2025Live, optional
FinCEN's guidance easing suspicious activity reportingOctober 9, 2025Live
Canada: report ownership mismatches on high-risk federal companiesOctober 1, 2025Live
UK: identity checks for new directors and ownersNovember 18, 2025Live; transition ends November 17, 2026
US: banks re-verify a company's owners only at the first account, or when in doubtFebruary 13, 2026Live
Canada: maximum FINTRAC penalties 40 times higherMarch 26, 2026Live
FinCEN's new AML program ruleProposed April 2026No final rule yet
US ownership reporting ends for US companies (final rule)August 14, 2026Live
Digital credentials accepted as ID for account opening (US)September 8, 2026Live
EU digital identity wallets due in every member stateDecember 24, 2026Upcoming; many will be late
EU AMLR and its ownership and refresh rulesJuly 10, 2027Upcoming
EU banks must accept the wallet on requestAround December 2027Upcoming
EU Company CertificateJuly 31, 2028Upcoming

Inside your data, store dates on ownership, list versions and clocks. Canada's register records when someone became and stopped being a significant owner, and your graph needs valid-from and valid-to dates too. A sanctions screen is only as good as the list version it ran against. A US suspicious activity report is due 30 days from initial detection of the activity, and examiners argue about that detection date.

Picture the landscaper selling 30% of itself to a new investor in May. If your graph only holds the current owners, you can't answer the question an examiner will ask in December: who owned it when you paid out in June? Examiners keep coming back to what you knew and when, so date every ownership link, list version and review.

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06

Interfaces and standards

What format and protocol do counterparties speak?

The standards are a patchwork, and most of them sit behind a vendor's API.

  • Registries. Companies House offers a free API (600 requests every five minutes) and a streaming API that pushes changes as they happen; it's the cheapest major registry to build on. Corporations Canada has an API and open data. Most US states offer web search pages, some bulk data and per-lookup fees, so vendors scrape or license.
  • Tax IDs. IRS TIN Matching takes up to 25 pairs at once interactively or 100,000 in bulk, but only for payers who file 1099s.
  • SSNs. SSA's eCBSV answers yes or no on SSN, name and date of birth, with the person's consent.
  • Documents. ICAO 9303 for passports (the machine-readable zone and the chip), the barcode on the back of US driver's licences, ISO/IEC 18013-5 and 18013-7 for mobile driver's licences in person and online.
  • Liveness. ISO/IEC 30107-3 tests presentation attacks: a mask, a printout or a screen held to the camera. Injection attacks, where a fake video feed replaces the camera, are a separate problem with a newer standard. Web capture is easier to inject into than a mobile SDK. A "certified liveness" check usually means it resists masks and printouts and says nothing about faked camera feeds, so ask which attacks it was tested against.
  • Identity levels. NIST SP 800-63-4 (August 2025) for US government, not binding on fintechs but marketed to; eIDAS's "substantial" and "high" in the EU.
  • Codes. MCC (ISO 18245, the card networks' merchant category) and NAICS (the government's industry codes) don't map one to one; a new NAICS version is proposed for data from January 2027.
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07

Networks and counterparties

Who sits between us and the outcome, and what do they want?

A business approval runs through a chain, and the platform sits in the middle of it.

PartyWhat they control
Registries and tax agenciesWhether a company exists; who may check a tax ID
Data aggregatorsCoverage, freshness and how records get matched
KYB and identity platformsThe workflow, decision rules and audit trail
Bureaus, SSA, phone carriers through aggregatorsWhether a person's details can be confirmed without a document
Screening and monitoring vendorsList coverage, alert volume
Sponsor bank or acquirerPolicy, vendor approval, the right to stop new onboarding
Card networksMerchant rules, MATCH, fines passed down to the payfac
Regulators and intelligence unitsRules, penalties, requests about specific people
ConsortiumsShared fraud data: Early Warning in the US, Cifas in the UK
Credential issuers and wallet makersWho gets a digital ID, and whether apps can read it

Information flows through the chain too. FinCEN sends banks lists of law-enforcement subjects every two weeks (a 314(a) request), and banks answer only with matches. Institutions with an AML program requirement can share information with each other under 314(b). A platform without one can't join, so if you aren't a regulated institution yourself, your bank is both your rule-setter and your only window into what other institutions know.

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08

Regulatory layering

Jurisdiction × activity × entity type: is it a license or a certification?

Separate the layers, because each binds a different party and has a different enforcer.

Law

What it says
US bank rules on identifying customers and owners; Canada's PCMLTFR; UK money laundering regulations and company law; EU AMLR
Binds
Banks, licensed money transmitters, other regulated firms
Enforced by
Regulators, through penalties and orders

Law aimed at platforms

What it says
The INFORM Consumers Act
Binds
Online marketplaces
Enforced by
The FTC, up to $53,088 a violation

Network rules

What it says
Visa and Mastercard payfac and merchant rules
Binds
Acquirers, which pass them to payfacs
Enforced by
Fines and assessments

Partner policy

What it says
The sponsor bank's program agreement and risk appetite
Binds
The fintech
Enforced by
Contract, onboarding freezes, termination

Registry practice

What it says
What each registry checks before accepting a filing
Binds
Filers
Enforced by
Registries, now more strictly in the UK

Which layer reaches you depends on what you are. For most US platforms on a sponsor bank, the one that binds you day to day is the contract with the bank. A payfac gets its KYB requirements from the network and its bank; the bank rules themselves bind the bank. A marketplace has INFORM directly: once a seller makes 200 sales and $5,000 in a year, you have 10 days to collect and verify its bank account, tax ID and contact details, and sellers above $20,000 must show their identity to buyers. A B2B software company that doesn't move money may have no legal KYB duty at all, and checks for fraud and trust.

Beneficial ownership is where the four jurisdictions split most:

  • US. The Corporate Transparency Act was meant to give FinCEN a register of every company's owners. An interim rule in March 2025 and a final rule effective August 14, 2026 cut it to foreign companies: about 28,000 instead of the 32.6 million FinCEN once expected. FinCEN is deleting the data it had on US people. Banks still collect owners under their own rule, so the change mattered less to platforms than the headlines suggested: their ownership checks always came from the bank.
  • Canada. Federal companies must file their significant owners with Corporations Canada, publicly since January 2024. Most Canadian companies are incorporated in a province instead, and only Quebec has a public register of its own. Since October 1, 2025, firms that report to FINTRAC must flag mismatches on high-risk federal companies within 30 days.
  • UK. The register of people with significant control has been public for years. Since November 18, 2025 Companies House checks the identity of directors and owners itself. Between 6 and 7 million people have to verify by November 17, 2026, and by the end of June just over half of directors had.
  • EU. In 2022 the EU's top court struck down public access to ownership registers on privacy grounds, and several countries closed theirs. The 2024 directive reopens them to people with a "legitimate interest". From July 10, 2027 the AMLR sets one method across the EU: multiply percentages down each chain of ownership, add them across chains, and count control by other means.
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09

Exceptions and reversals

What goes wrong, and how is it undone?

Most of the work in this team lives in exceptions, and several of them run on someone else's clock. The restrict, review, close and report paths are where examiners look and where good customers get hurt, so it pays to design them before the happy path.

ExceptionThe way backClock
Name or EIN mismatch at onboardingAsk for documents; manual reviewDays per round trip
Fraudulent filing on a real company's registry recordSome states can now mark or reject it; in others, a court orderWeeks to months
Merchant listed on MATCHOnly the acquirer that listed it can remove itIts timeline
Person can't be verified (US bank rule)Restrict the account, then close it after attempts fail; consider a suspicious activity reportSet by the bank's procedures
Sanctions false positiveClear it with date of birth, nationality and address; unfreeze; apologizeHours to days
Sanctions true matchBlock or reject; report to OFAC within 10 business daysUnblocked only by an OFAC licence or delisting
314(a) matchAnswer FinCEN within two weeks; a match alone isn't a reason to closeTwo weeks
Law enforcement "keep open" letterKeep an account you'd otherwise closeUntil the letter lapses
Ownership mismatch, high-risk federal company (Canada)Report to Corporations Canada30 days
Wrongful offboardingReinstate; since August 2025 US exits draw scrutiny for political or reputational reasonsWeeks
Regulator-ordered lookbackRe-review a past period and file the reports you missedMonths, with consultants

Lookbacks are the expensive one. The Fed's 2024 order against Evolve Bank & Trust required a review of its fintech partners' wires over six months for missed reports; the FDIC told Sutton Bank to re-run identity checks on every prepaid customer since mid-2020. If your bank gets one, your operations team does the work.

A fraudster can reinstate a dissolved company, name themselves an officer and apply to your platform, and the registry match will be perfect. The way back starts with the victim business asking the state to fix the record, which in some states needs a court.

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10

Liability allocation

When it fails, who pays?

The regulator fines the licensed party, which pushes the cost down by contract until it reaches someone who can't push further.

FailureWho paysHow
Customer identification or due-diligence failureThe bank, then its fintechPenalties and consent orders on the bank; indemnities, remediation and freezes for the fintech
Merchant fraud at a payfacThe acquirer to the network, then the payfacNetwork rules; contract
Wrong industry boarded (a high-risk merchant as low-risk)The acquirer, then the payfacNetwork assessments
Marketplace skips seller verificationThe marketplaceFTC civil penalties; Temu paid $2M in the first case, in 2025
Synthetic identity becomes a bust-out (maxing out credit, then vanishing)Whoever extended the creditOften booked as a credit loss, not fraud
Deepfake-opened account used as a mule (an account that moves stolen money)US: mostly the scam victim. UK: sending and receiving payment firms, 50/50UK reimbursement rules since October 2024
Account takeoverConsumer accounts: the institution. Business accounts: usually the businessReg E for consumers; contract for businesses
Biometrics collected without consentThe platform and its identity vendorIllinois's BIPA lets people sue; Texas's law lets the attorney general
Bad data from a registry or vendorWhoever relied on itRegistries don't vouch for filings; vendor contracts disclaim accuracy
Sanctions breachThe US person who processed itStrict liability; contracts move the cost, not the liability

Illinois's biometric law is the one people underestimate: $1,000 per negligent violation and $5,000 per intentional one, with a right to sue. Since a 2024 amendment, repeated scans of one person count once, but class sizes still make it costly: Onfido settled for $28.5M. Financial institutions are exempt, and courts have extended that to some of their vendors; a marketplace or gig platform doesn't get the shield.

If the landscaping company is really a front and $80,000 of stolen card payments flow through it before you catch on, the cardholders' banks charge the payments back, the acquirer collects from you, and you can't collect from a company that's gone. Every relaxed setting (auto-approval, instant payouts, skipped selfies) is also a decision about who absorbs that kind of loss, and it belongs in the spec and the contract.

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