The Platform PM

Common mistakes

Field Guide

Card issuing: launching a card program

09

Common mistakes

1 min read · Chapter 9 of 10

What usually goes wrong

SymptomLikely causeFirst thing to check
Launch date slips by monthsBank due diligence, network approval or custom plastic running in sequenceWhether stock or virtual cards could ship while the rest finishes
Bank goes quiet after the early meetingsThe program is outside its risk appetite, or the bank is under an orderIts public orders, and its list of prohibited programs
Ledger and the pooled account disagreeTiming items, unmatched clearings, refunds not linked to a purchase, fees nettedThe daily tie-out, and who owns each break
Revenue drops by half in JulyThe bank crossed $10 billion at the prior year-endThe bank's year-end assets and your contract's termination rights
Interchange below planLow spend per card, or online debit routed to a cheaper networkSpend per active card and the network mix
Cardholders can't add the card to Apple PayWallet approval incomplete, or push provisioning not entitled in a production appThe entitlement and the provisioning approval rate
Stored cards fail at merchants after a migrationThe card number changed and tokens or account updates didn't followToken lifecycle updates for the new range
Funds frozen at a solvent bankThe bank can't verify who owns what in the pooled accountWhether the bank holds or can reach per-owner records
Credit partner losses land on the bankThe partner's guarantee or collateral fell shortCollateral terms and how fast the bank can draw them